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Frontend Atlassian · 2025

Confluence Race Mode

A racing game Easter egg within Confluence whiteboards, played by a real F1 driver.

9.4Mprospects reached
58Kin-product activations
20%daily whiteboards users

Problem

To increase brand awareness, Confluence whiteboards was to be marketed in partnership with the Atlassian Williams F1 team.

Outcomes

  • One of the most successful novel marketing campaigns Atlassian has ever run, played by racing driver Alex Albon himself.
  • Implemented controls and arcade racing physics, including drifting, false start penalty and preloaded racing sounds using the Web Audio API.